Hi, I’m Ariel, the UX designer/researcher
who makes things work better.

With a strong focus on user research and collaboration throughout the product lifecycle. I have a unique ability to translate user research into actionable design and development strategies.

What Others Say About Me

“Working with Ariel at NZTA has been a career highlight for me. She is both professional through and through, and also absolutely delightful to work with. With a wide and varied background of experience to draw upon, Ariel brings BA, UX research and UI design to the table in such a solution-focused way, that everything just seems easy. She is structured, logical and user-focussed, and she's also practical from a development and business perspective. I have no hesitation in saying that if you get the chance to work with her, you should.”


Sean Higham

ex-Senior Product Manager @ NZTA

“Ariel is the best UI designer I've ever worked with. Not only is she good at her job, reliably pushing out beautiful designs with minimal input and then working with developers to get them implemented, but she is also dedicated and hard-working. Still, what sets Ariel apart is the sense of ownership that she has - when not otherwise occupied, Ariel will come back to a product, and then with minimum prompting come up with further refinements to improve the experience.”


Leon Kitain
Product Management Leader @ Meta, ex-Dropbox, ex-Tencent

“Ariel is one of the most talented Ux Designers I have had the pleasure to work with. She is incredibly skilled in both Ux and product design. Ariel combines an excellent aesthetic eye with a deep and thorough understanding of principles and trends in Ux and product design. Ariel's technical understanding helps her to collaborate closely with the entire team. She is very open to input, suggestions and questions and constantly working to exceed expectations. Ariel is well-liked, and an excellent team player. I enjoyed working with Ariel immensely, and hope to have the opportunity again in the future”


Philip White

CEO @ Zyte

“I had the opportunity to work with Ariel in two different companies, where the projects were very different. In the first company the project was an end user recruitment mobile app, and in the second company it was a corporate performance application. In both cases, Ariel has demonstrated a solid Design/UX background, brought many ideas and improvements to the products. She is very focused on the users. She can always translate their needs into clean/friendly concepts. She is definitely someone I would recommend.”


Lucas Eduardo Rainett

Platform Architect @ Johnson & Johnson